The simple answer is, “Because it has to begin somewhere” and it all begins with awareness. The fact that childhood cancer; our nation’s number one killer of children by disease receives so little funding and research is unacceptable and it needs to change. Change will only occur if more people are aware. If we can color our country gold in September, awareness will grow exponentially, leading to greater funding and research that will save children’s lives and lead to more humane treatments for our kids. It works! If you don’t believe it does, look what the color pink has done for breast cancer; higher survival rates, earlier detection, and many more drugs developed by the pharmaceutical companies. Our kids deserve the same.

I was recently asked, “How does displaying a color cure diseases?” The simple answer is it doesn’t; but help us cover the country in gold this September and watch what amazing things the increased awareness will do!

Please do all you can to help us color the country gold in September. Please do everything and anything to help make September as gold as October is pink! It all begins with awareness. Gold creates Hope! #GoGold