Ellie’s Hats is excited to announce the launch of its new and enhanced website, www.ellieshats.org. Since 2014, Ellie’s Hats has partnered with Punch, a leading creative agency in Northern Virginia, to help bring the organization’s mission and impact to life online. Now, more than a decade after their first collaboration, Punch has launched a new website to help move the Ellie’s Hats mission forward.
Ellie’s Hats started as a hat drive inspired by one kindergartner’s spirit, and has since grown into a national nonprofit that has delivered over $770,000 in direct support and 2,000+ care packages to families across 48 states. The new site tells that story more clearly, helps donors and volunteers take action faster, and showcases the impact Ellie’s Hats continues to make every day.
“When we started Ellie’s Hats, we had a simple goal – make children’s lives better in their toughest times. With the help of great partners like Punch, who see and share our vision, we can actually make a difference in kids’ lives. I’m truly grateful for their partnership,” stated Jay Coakley, Founder of Ellie’s Hats.
The new site features refreshed branding, reorganized content, and easier ways for users to donate, get involved, or request support. Designed and built by the team at Punch, it emphasizes clarity, accessibility, and a tone that matches the warmth and drive behind the organization.
“We’ve known Jay since 2012, before Ellie’s Hats even existed,” said Joe DePalma, Co-Founder of Punch. “We’ve seen the impact firsthand – from Jay packing hats in his basement to launching his second website years ago, and now building something that reflects just how far this mission has come. It’s deeply personal for us.”
Beyond digital design, the partnership between Punch and Ellie’s Hats has extended into the physical world as well. Since 2016, Joe DePalma and his neighbors have personally hosted an annual block party fundraiser that has raised over $50,000 in donations for Ellie’s Hats.
This redesign is just the next chapter in that story.
