On February 17, 2020, Ellie, her mom, and Jay took to the airwaves on Good Morning Washington to share how Ellie’s Hats began—and how far the mission has grown.
From One Student to a Lifeline for Families
The story begins in 2013, when Ell ie Whitfield, then a kindergartner, was diagnosed with acute lymphoblastic leukemia. By the time she entered school, she had lost most of her hair and chose to wear hats everyday. Her P.E. teacher, Jay Coakley, noticed how much joy those hats brought her—and decided to launch a simple hat drive in her honor. That small act of kindness became Ellie’s Hats: a nonprofit with a clear mission to uplift children with cancer and their families.
Where We Are Now
During the interview, the team shared the organization’s progress to date: • Over 1,900 care‑packages sent to children across the country. Ellie’s Hats | More Than Just A Hat+1
• More than $675,000 donated in checks, gift cards, and essential items as of June 1, 2025. Ellie’s Hats | More Than Just A Hat
They also highlighted how the mission has expanded: the work is not just about hats anymore. Financial relief. Hero Bags for newly diagnosed children. Moments of joy that matter.
Why This Matters
When a child faces cancer, the impact is felt by whole families—emotionally, physically, financially. The segment helped viewers see how a community‑fueled nonprofit can fill gaps where traditional support isn’t always enough. Ellie’s Hats doesn’t just send hats—they send hope, support, and a message: you’re not alone.
Want to Get Involved?
There are several ways to join the movement: host a hat drive, become a sponsor, volunteer at events, or make a donation. Every action expands the circle of support around families navigating pediatric cancer treatment.
Thank you to WJLA for providing this platform—and to everyone who shares the mission. Because when we show up, children like Ellie know their community stands with them.
